Oct 19, 2017

Impulse buying in the check out lane is big business--very big! In fact, that's what is keeping candy and gum makers up at night as more groceries are sold online. How can food companies and grocers get people to make more impulse purchases online?  Hershey, and others are trying to mimic the experience of buying a last minute chocolate bar, soda, or bottle of water in the checkout lane, where 56% of shoppers always or often purchase a snack. We'll show you some of their latest ideas featured in the Wall Street Journal