One of the key challenges for amateur investors is the attraction to RISING PRICES. When the prices of most consumer goods such as gasoline or vegetables rise, people tend to either cut back or find a substitute. However, with financial assets, the opposite seems true. Many investors are attracted to a stock whose price has risen more than one whose price has fallen. This tendency often results in poor investment performance. It is difficult for an individual investor to effectively construct and maintain a portfolio that is properly diversified, minimizes fees and taxes, avoids overlapping assets, and stays in its lane without emotion. THAT'S why in retirement, hiring a professional to manage your assets with a clear WRITTEN strategy is so wise. Today, we'll review the most practical and pragmatic approach to your investments then Shelley Grandidge joins us for the Q & A. MASTERING MONEY is on the air!!