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Mastering Money

Mastering Money is hosted by Certified Income Specialistâ„¢ Steve Jurich. Steve's comments have been seen on MarketWatch, CNBC.com, Bloomberg, and TheStreet.com. Steve is joined on most days by Money Radio favorite Sinclair Noe as well as experts and authors from the world of Wall Street and real estate. New episodes published every weekday at 9am PST. Listen every weekday to get a handle on emerging market trends, asset allocation strategies, social security, medicare, RMD planning, tax strategies, estate planning, annuities, life insurance and more!
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Oct 19, 2017

Impulse buying in the check out lane is big business--very big! In fact, that's what is keeping candy and gum makers up at night as more groceries are sold online. How can food companies and grocers get people to make more impulse purchases online?  Hershey, and others are trying to mimic the experience of buying a last minute chocolate bar, soda, or bottle of water in the checkout lane, where 56% of shoppers always or often purchase a snack. We'll show you some of their latest ideas featured in the Wall Street Journal