Bull markets make geniuses of all investors. Professionals know the challenge involved in not only making money, but keeping it. The speed at which you can click buy or sell on an ETF can give a false sense of security. Unforced errors cost investors lots of money and experts say we are all wired to screw up investments for a list of reasons they have identified. Steve and Sinclair review the research of Dr. Meir Statman, author of What Investors Really Want, and a professor of Finance at Santa Clara University. Neil MacNeil of the 2 For 1 Stock Split Newsletter, featured on MarketWatch, joins the A-Team for the Q & A segment.